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PRIMAL PHYSIQUE

PRIMAL PHYSIQUE

PRECISION COACHING FOR SERIOUS PHYSIQUES

PRECISION COACHING FOR SERIOUS PHYSIQUES

BUILT FOR
SERIOUS
PHYSIQUES

BUILT FOR
SERIOUS
PHYSIQUES

Elite online coaching built around you. Nutrition you can execute, clear training structure, and check-ins for physiques that need precision—not noise.

Elite online coaching built around you. Nutrition you can execute, clear training structure, and check-ins for physiques that need precision—not noise.

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MACROS WITH INTENT

WEEKLY DATA REVIEW

LIVE ATHLETE PROTOCOL

Lifts · Macros · Recovery

92% READY

00

00

THE REAL PROBLEM

THE REAL PROBLEM

MORE EFFORT
IS NOT ALWAYS
THE ANSWER.

MORE EFFORT
IS NOT ALWAYS
THE ANSWER.

You may already train consistently, understand the basics and track your food. But if your programme is unclear, your nutrition lacks structure or nobody is reviewing the full picture, effort alone will only take you so far. Primal Physique gives you a system built around your body, lifestyle and goal—then shows you exactly what to execute next.

You may already train consistently, understand the basics and track your food. But if your programme is unclear, your nutrition lacks structure or nobody is reviewing the full picture, effort alone will only take you so far. Primal Physique gives you a system built around your body, lifestyle and goal—then shows you exactly what to execute next.

STALLED PROGRESSION

RANDOM PROGRAMMING

INCONSISTENT NUTRITION

NO CLEAR NEXT STEP

STOP COLLECTING INFORMATION.
START EXECUTING A SYSTEM.

STOP COLLECTING INFORMATION.
START EXECUTING A SYSTEM.

REAL CLIENTS. REAL EXECUTION.

REAL CLIENTS. REAL EXECUTION.

PROGRESS THAT
ACTUALLY SHOWS.

PROGRESS THAT
ACTUALLY SHOWS.

01

01

Body Recomposition

Body Recomposition

12 Weeks

Reduce body fat while retaining muscle, strength and performance.

Personalised training · Calorie control · Progressive overload

Leaner, stronger and more defined without crash dieting

GLUTE DEVELOPMENT

GLUTE DEVELOPMENT

12+ Weeks

Build shape, strength and proportion with a plan designed around you

Targeted hypertrophy training.

Stronger and more developed glutes

POST-PARTUM TRANSFORMATION

POST-PARTUM TRANSFORMATION

12 weeks

Rebuild routine, strength and confidence

Flexible nutrition · sustainable training

Stronger routine and visible progress

Client transformation result
Client transformation result

FAT LOSS + CONFIDENCE

FAT LOSS + CONFIDENCE

26 weeks

Drop body fat without losing strength

Macros · steps · progressive training

Leaner, stronger and more confident

Client transformation result
Client transformation result

HOLIDAY WEIGHT LOSS

HOLIDAY WEIGHT LOSS

6 weeks

Drop body fat quickly for holiday prep

Macros · steps · Calorie control

Fast and controlled weight loss without being hungry

Client transformation result
Client transformation result

MUSCLE DEFINITION

MUSCLE DEFINITION

32 weeks

Bring out shape and definition

Hypertrophy · conditioning · adherence

Sharper lines and better gym output

Client transformation result
Client transformation result

Individual results vary according to starting point, adherence, recovery and lifestyle.

Individual results vary according to starting point, adherence, recovery and lifestyle.

SEE HOW COACHING WORKS

THE SYSTEM

NO GUESSING.
JUST EXECUTION.

NO GUESSING.
JUST EXECUTION.

02

02

01

TRAIN HARDER
WITH STRUCTURE

TRAIN HARDER
WITH STRUCTURE

Progressions, volume, and recovery adjusted from real performance data.

02

EAT FOR
THE LOOK

EAT FOR
THE LOOK

Macros and meal structure built around performance, adherence, and condition.

03

CHECK IN.
ADAPT FAST.

CHECK IN.
ADAPT FAST.

Weekly feedback loops keep the plan moving before momentum stalls.

CHOOSE YOUR ENTRY POINT

COACHING BUILT
AROUND EXECUTION.

COACHING BUILT
AROUND EXECUTION.

03

03

MOST ACCESSIBLE STARTING POINT

PRIMAL
TRAINING CLUB

PRIMAL
TRAINING CLUB

£29.99/MONTH

Structured training for people who want a proven plan and a powerful coaching app without full one-to-one support.

Best for: trainees who can work independently but want direction, progression and a system to follow.

Structured training plans

Log nutrition using your voice
Exercise demonstrations
Performance tracking
Progress and habit tracking
Challenges and community
Full Primal Physique app access

JOIN THE TRAINING CLUB

ONE-TIME SETUP

PHYSIQUE
ACCELERATOR

PHYSIQUE
ACCELERATOR

£99 ONCE

A personalised six-week training and nutrition setup for people who need the right plan but can execute independently.

Best for: people who want personalisation without committing to ongoing coaching.

Full goal and physique assessment
Personalised six-week programme
Individual calorie and macro targets

Voice nutrition logging
Practical nutrition structure
Six-week progression roadmap
Seven days of implementation support

No subscription. No automatic renewal.

START MY ACCELERATOR

MOST COMPLETE COACHING EXPERIENCE

PRECISION
COACHING

PRECISION
COACHING

£225/MONTH

Complete one-to-one physique coaching with ongoing review, accountability and evidence-led adjustments.

Best for: people who want the highest level of guidance, feedback and responsibility.

Personalised training and nutrition

Voice nutrition log
Weekly check-ins and detailed feedback
Ongoing training adjustments
Ongoing nutrition adjustments
Technique and execution feedback
Direct coaching support
Progress and recovery monitoring
Clear phase planning

Initial three-month coaching commitment.

APPLY FOR PRECISION COACHING

YOUR ENTIRE COACHING JOURNEY. ONE APP.

EVERYTHING YOU NEED.
NOTHING LEFT
TO GUESS.

EVERYTHING YOU NEED.
NOTHING LEFT
TO GUESS.

Your training, nutrition, progress, habits and coaching communication are organised in one place—so you always know what to do and how you are progressing.

Your training, nutrition, progress, habits and coaching communication are organised in one place—so you always know what to do and how you are progressing.

JOHN BOON

Your coach behind the review, phase planning and execution decisions.

TRAINING

Follow my programme or generate your own, log performance and progress your lifts.

NUTRITION

Log your meals with your voice, track intake, monitor targets and simplify daily food decisions.

PROGRESS

Review bodyweight, measurements, photos and meaningful milestones.

HEALTH DATA

Connect wearable and health data to understand sleep, activity and recovery.

COACHING

Complete check-ins, receive feedback and communicate directly.

COMMUNITY

Take part in challenges, share progress and build consistency with other members.

THE APP ORGANISES THE DATA.
THE COACHING TURNS IT INTO DECISIONS.

THE APP ORGANISES THE DATA.
THE COACHING TURNS IT INTO DECISIONS.

JOHN BOON

FOUNDER · PRIMAL PHYSIQUE

THE COACH BEHIND THE SYSTEM

HIGH STANDARDS.
NO EGO.
NO GUESSWORK.

HIGH STANDARDS.
NO EGO.
NO GUESSWORK.

I am John, a qualified personal trainer and physique coach with an MSc and Level 3 qualifications in Personal Training and Nutrition and a background in Mixed Martial Arts. I specialise in hypertrophy, body-composition development and structured online coaching. I built Primal Physique for people who are prepared to work but are tired of wasting effort on unclear programmes, conflicting advice and constant guesswork. My role is simple: assess what matters, build the right structure, monitor your response and make the decisions that keep progress moving.

I am John, a qualified personal trainer and physique coach with an MSc and Level 3 qualifications in Personal Training and Nutrition and a background in Mixed Martial Arts. I specialise in hypertrophy, body-composition development and structured online coaching. I built Primal Physique for people who are prepared to work but are tired of wasting effort on unclear programmes, conflicting advice and constant guesswork. My role is simple: assess what matters, build the right structure, monitor your response and make the decisions that keep progress moving.

SCIENCE-LED

DIRECT AND HONEST

BUILT AROUND THE INDIVIDUAL

THE STANDARD IS HIGH.
THE SUPPORT IS PERSONAL.

THE STANDARD IS HIGH.
THE SUPPORT IS PERSONAL.

book a free consultation call

04

04

COACHING
THAT MOVES
WITH YOU

COACHING
THAT MOVES
WITH YOU

A lean feedback loop for the work that matters: training output, nutrition consistency, recovery, and physique condition.

A lean feedback loop for the work that matters: training output, nutrition consistency, recovery, and physique condition.

0+
CLIENTS COACHED
0%
COACHING SATISFACTION
Client feedback and coaching experience
0%
COACHING RETENTION RATE
Clients who stay committed to progress

YOUR NEXT PHASE STARTS HERE

STOP GUESSING
WHAT TO CHANGE NEXT.

Choose the level of support that fits your current position—or apply for a strategy call and receive a clear recommendation.

book a free consultation call

VIEW COACHING OPTIONS

No pressure. No generic sales pitch. Just an honest recommendation based on your goal and required level of support.

YOUR NEXT PHASE STARTS HERE

STOP GUESSING
WHAT TO CHANGE NEXT.

Choose the level of support that fits your current position—or apply for a strategy call and receive a clear recommendation.

book a free consultation call

VIEW COACHING OPTIONS

No pressure. No generic sales pitch. Just an honest recommendation based on your goal and required level of support.