Built On Structure, Not Guesswork

NO GUESSWORK.
NO PLATEAUS.
JUST PROGRESS.

Personalised programming, real coaching, and a system that adjusts to you every single week — not a template you outgrow in a month.

Get Your First Programme Free Apply for 1:1 Coaching

Why Most Programmes Fail

GENERIC PLANS.
GENERIC RESULTS.

Most training apps hand you a template and hope. No adjustment when you stall, no accountability when you skip a session, no coach reviewing your data — just the same plan, week after week, whether it's working or not. Primal Physique is built the opposite way: every plan reacts to your actual training data, and every tier puts real eyes on your results — not just an algorithm's.

Proof, Not Promises

REAL CLIENTS. REAL NUMBERS.

KIERAN E

BASE PLAN

12 WEEKS

Reduce body fat while retaining muscle, strength and performance.

Personalised training · Calorie control · Progressive overload

LEANER, STRONGER AND MORE DEFINED WITHOUT CRASH DIETING

Client Words

"The plan gave me a structure I could actually sustain. I was stronger in the gym and far more confident in my routine."

AMANDA B

BASE PLAN

12+ WEEKS

Build shape, strength and proportion with a plan designed around you.

Targeted hypertrophy training

STRONGER AND MORE DEVELOPED GLUTES

Client Words

"The training finally felt specific to my goal. Every block had a clear purpose and I could see the progress building."

Amanda B before and after — Base Plan, 12+ weeks

JULIE F

PRECISION COACHING

12 WEEKS

Rebuild routine, strength and confidence.

Flexible nutrition · Sustainable training

STRONGER ROUTINE AND VISIBLE PROGRESS

Client Words

"I needed a realistic route back to feeling strong. The structure was supportive, clear and worked around real life."

BEV M

PRECISION COACHING

26 WEEKS

Drop body fat without losing strength.

Macros · Steps · Progressive training

LEANER, STRONGER AND MORE CONFIDENT

Client Words

"There was no crash diet or all-or-nothing approach — just a plan I could follow and results I could trust."

Bev M before and after — Precision Coaching, 26 weeks

RACHEL M.

ACCELERATOR

6 WEEKS

Drop body fat quickly for holiday prep.

Macros · Steps · Calorie control

FAST AND CONTROLLED WEIGHT LOSS WITHOUT BEING HUNGRY

Client Words

"The goal was simple, but the process felt measured. I lost weight without feeling like I had to put my life on hold."

BEC

ACCELERATOR

8 WEEKS

Reached a plateau in glute development and wanted to reset and keep building.

Glute development · Thigh and hamstring width · Smaller waist through a changed plan

DEFINED GLUTES AND THIGHS, SMALLER WAIST ACHIEVED

Client Words

"Great coach, awesome plans."

Individual results vary according to starting point, adherence, recovery and lifestyle.

How It Works

THE SYSTEM.

01

ASSESS

Log your first sessions, your food, your check-ins. The system builds a real baseline instead of guessing where you're starting from.

02

ADAPT

Your programme adjusts on a schedule that matches your plan — from a tailored update on Base to weekly 1:1 revisions with John on Precision.

03

STAY ACCOUNTABLE

Momentum scoring and compliance tracking flag what needs attention before it becomes a plateau — so nothing slips for two months before anyone notices.

What You Actually Get

THE APP.

Every feature below ships in the real app today — not a roadmap.

HOME

Momentum, readiness & steps at a glance

TRAINING

Your live programme phase & weekly plan

WORKOUT LOGGER

Live PRs, heart rate & smart weight suggestions

NUTRITION

Macro tracking down to the gram

PROGRESS

Adaptive TDEE & weight trend, not guesswork

PHYSIQUE SCAN

AI body-fat analysis from your own photos

COMMUNITY

Coach updates & a real training community

Tailored Training Programmes

Base members get a full programme built around their goals — additional programme updates are £29.99 each.

Workout Logging

Every set, rep and PR tracked live — the real data every other insight in the app runs on.

Smart Progression & Builder

Build your own workouts with tempo, supersets and auto progression.

Voice & Photo Food Logging

Say it or snap it — nutrition logged in seconds, not menus.

Physique Scan Analysis

AI-read progress photos track real body composition change.

Momentum & Compliance

One score that tells you — and your coach — if it's working.

Ideal Stats Calculator

Realistic target measurements for your frame — a real benchmark, not a generic chart.

Goal Countdown

A live countdown to your goal date, recalculated automatically as your trend changes.

Community & Challenges

Train alongside other clients, leaderboards and live challenges.

Wearable Sync

Apple Health & Google Fit — live heart rate straight into your log.

Direct Coach Chat

Message your coach in-app — no separate WhatsApp thread to lose.

Automated Check-Ins

Weekly check-ins reviewed and approved by a real coach, every time.

1:1 Coaching With John

Weekly 1:1 calls with John on Precision — with the option to train together in person.

Choose Your Level

TRAIN WITH A PLAN.
STAY FOR THE PROGRESSION.

Three clear ways to build structure, consistency and real progress around your life.

Pay As You Go

BASE

Free first programme + app access

Get in, get a programme, see how Primal Physique works. No card, no time limit. Full workout logging, momentum score and the Ideal Stats calculator come built in — additional programme updates are £29.99 per update.

Smarter Solo Training

MOMENTUM

£24.99/month

Everything in Base, plus IRON IQ (your AI coach), the Workout Builder to build your own sessions from the real exercise library, and the Fasting Timer for eating-window tracking — self-directed training with real intelligence behind it.

Get Momentum

Personalised Roadmap

ACCELERATOR

£99.99/month

Personalised training and nutrition, plus real insight: IRON IQ (your AI coach, ask it anything), phase and TDEE guidance, and an automated weekly check-in that flags what's changing before you feel it.

Start My Accelerator

Full Coaching

PRECISION

£249.99/month

Everything in Accelerator, plus a weekly 1:1 call with John — he personally reviews every insight the app surfaces and makes the call himself, every week.

Start My Precision

Compare The Detail

WHAT EACH PLAN UNLOCKS.

FEATURE	BASE	MOMENTUM	ACCELERATOR	PRECISION
Programme type	Tailored plan	Tailored plan	6-week	Ongoing
Additional programmes	£29.99 each	£29.99 each	All included	All included
Workout logging	✓	✓	✓	✓
Voice & photo logging	✕	✓	✓	✓
Physique scans	✕	✕	✓	✓
Momentum score	✓	✓	✓	✓
Ideal Stats calculator	✓	✓	✓	✓
Goal countdown	✕	✓	✓	✓
AI Workout Builder & Smart Progression	✓	✓	✕	✓
Workout Builder & Fasting Timer — build your own sessions from the real exercise library, plus eating-window tracking	✕	Included	Included	Included
Video form check	✕	✕	✓	✓
Community	✓	✓	✓	✓
Challenges	£10.99 per challenge	£10.99 per challenge	Included	Included
Coach chat	✕	✕	✓	✓
Smart insight tools (phase guidance, TDEE trend, AI progress recaps)	✕	✕	✓	✓
IRON IQ — your AI coach, ask it anything	✕	Included	✓	✓
Weekly check-in	—	—	Automated, app-flagged	Reviewed & sent by John
1:1 coaching calls with John (in-person option available)	✕	✕	✕	Weekly

Straight Answers

PLAN QUESTIONS. ANSWERED.

What's included in Base?

One free programme tailored to your goals, full workout logging, nutrition tools, momentum score, Ideal Stats calculator and the training community — genuine insight into your own numbers from day one. Additional programme updates are £29.99 each and challenges are £10.99 each. No subscription, no time limit — upgrade whenever you're ready.

What's the difference between Base and Momentum?

Momentum is everything in Base, plus voice & photo food logging, the goal countdown, and three tools for training smarter on your own: IRON IQ (your AI coach), the Workout Builder to create your own sessions from the real exercise library, and the Fasting Timer for eating-window tracking. Same self-directed structure as Base — just with real intelligence behind it.

What's the difference between Momentum and Accelerator?

Momentum sharpens your self-directed training; Accelerator replaces "self-directed" altogether. Accelerator adds physique scan analysis, a fully personalised programme, phase and TDEE guidance, AI progress recaps, coach chat, challenges included at no extra cost, and a weekly automated check-in that flags what's changing before you feel it.

What's the difference between Accelerator and Precision?

Same insight tools, but a real person acts on them: John personally reviews every flag before it reaches you, replaces the automated check-in with his own weekly call, and adjusts your plan himself rather than the app doing it automatically.

What if Precision Coaching isn't the right fit for me?

You can downgrade to Accelerator or Base at any time from Settings — your training history and logs carry over, nothing is lost.

About

COACHED BY JOHN.
BUILT ON EXECUTION.

I'm John Boon — MSc, Level 3 Personal Trainer and Nutritionist, with a background in Mixed Martial Arts. I coach serious physiques for people who want more than generic programmes and vague accountability. Every plan runs on structured phases, objective feedback and regular review — changes happen when your data says so, not because a template says it's time.

My role: assess what matters, build the right structure, monitor your response, and make the decisions that keep progress moving.

MSc

LEVEL 3 PERSONAL TRAINING

LEVEL 3 NUTRITION

STOP GUESSING.
START PROGRESSING.

Download the app for a free first programme, or apply directly for 1:1 Precision Coaching.

Get Started Free Apply for Coaching

NO GUESSWORK.NO PLATEAUS.JUST PROGRESS.

GENERIC PLANS.GENERIC RESULTS.

REAL CLIENTS. REAL NUMBERS.

THE SYSTEM.

THE APP.

TRAIN WITH A PLAN.STAY FOR THE PROGRESSION.

WHAT EACH PLAN UNLOCKS.

PLAN QUESTIONS. ANSWERED.

COACHED BY JOHN.BUILT ON EXECUTION.

STOP GUESSING.START PROGRESSING.

NO GUESSWORK.
NO PLATEAUS.
JUST PROGRESS.

GENERIC PLANS.
GENERIC RESULTS.

TRAIN WITH A PLAN.
STAY FOR THE PROGRESSION.

COACHED BY JOHN.
BUILT ON EXECUTION.

STOP GUESSING.
START PROGRESSING.