TERMS OF SERVICE

Last updated: 6 September 2026

These Terms of Service ("Terms") govern your use of the Primal Physique app and coaching services, operated by John Boon, trading as Primal Physique ("we", "us", "our"). By creating an account, you agree to these Terms.

1. The Service

Primal Physique provides fitness coaching, training programming, nutrition guidance, and progress tracking through a mobile application, across three tiers:

Base Plan — free access with one AI-generated training programme, basic logging, and community access. Additional programmes available for a one-off fee.
Accelerator — a paid monthly subscription providing personalised training and nutrition programming with ongoing support features.
Precision Coaching — a paid monthly subscription providing full one-to-one coaching, including weekly check-ins and ongoing adjustments from a human coach.

Features available to you depend on your subscription tier.

2. Important Health Disclaimer

Primal Physique is a fitness coaching service, not a medical service. Nothing in the app or provided by your coach constitutes medical advice, diagnosis, or treatment.

You must complete a Physical Activity Readiness Questionnaire (PAR-Q) before beginning any training programme. If your responses indicate a potential health risk, you will be advised to seek medical clearance before continuing, and your account will be held pending this.
You are responsible for consulting a doctor before beginning any exercise or nutrition programme, particularly if you have any pre-existing health conditions, are pregnant, or are uncertain about your fitness to exercise.
Any AI-generated content (physique scans, body fat estimates, generated training programmes, check-in analysis) is provided for informational and motivational purposes and should not be treated as medical or professional diagnostic advice. AI-generated body fat percentage estimates in particular are approximations based on visual analysis and may not be clinically accurate.
You participate in any training or nutrition programme at your own risk. We are not liable for injury, illness, or harm resulting from your participation, except where caused by our negligence.

3. Your Account

You must provide accurate information when creating your account.
You are responsible for keeping your login details secure.
You must be 18 or older to use this service.
Accounts may be created by you directly, or by your coach on your behalf (in which case you'll be provided a temporary password to change on first login).

4. Subscriptions and Payment

Paid tiers (Accelerator, Precision Coaching) are billed monthly via Stripe.
Precision Coaching requires a minimum 12-week commitment.
Subscriptions renew automatically unless cancelled before the renewal date.
You can cancel your subscription at any time through the app or by contacting your coach; cancellation takes effect at the end of your current billing period.
One-off purchases (e.g. additional Base Plan programmes) are non-refundable once the content has been delivered.
We reserve the right to change subscription pricing with reasonable advance notice.

5. Acceptable Use

You agree not to:

Share your account with others
Post abusive, harassing, or inappropriate content in Community or Chat
Upload content you don't have the right to share
Attempt to reverse-engineer, disrupt, or gain unauthorised access to the app or its systems
Use the service for any unlawful purpose

We reserve the right to suspend or terminate accounts that violate these Terms, including removing content and blocking users from Community features.

6. Your Content

You retain ownership of content you submit (progress photos, posts, messages).
By submitting content, you grant us a licence to store, process, and display it as necessary to provide the service (e.g. showing your progress photos back to you, displaying your Community posts to other users).
Progress photos and health data are never used for marketing or shared publicly without your explicit separate consent.

7. AI-Generated Content

Several features use artificial intelligence to generate content, including:

Physique scan analysis and body fat estimates
AI-generated training programmes (Base Plan tier)
AI-drafted check-in responses (reviewed and sent by your coach, not sent automatically)
Food identification from voice or photo logging

AI-generated content is a tool to support your coaching experience, not a replacement for professional judgment. Where your coach provides a response (even if AI-assisted in drafting), that response reflects your coach's review and approval before being sent to you.

8. Account Termination and Data Deletion

You may request deletion of your account at any time via Settings or by contacting your coach.
Your coach may deactivate (pause, reversible) or permanently delete your account, including in cases of Terms violations.
Permanent deletion is irreversible. Your personal data will be deleted as described in our Privacy Policy; content visible to other users (e.g. Community posts) will be anonymised rather than deleted, to preserve the integrity of conversations involving other users.

9. Limitation of Liability

To the fullest extent permitted by law, Primal Physique is not liable for any indirect, incidental, or consequential damages arising from your use of the service. Our total liability for any claim relating to the service is limited to the amount you've paid us in the 12 months preceding the claim.

Nothing in these Terms limits liability for death or personal injury caused by our negligence, or for fraud, to the extent such limitation is not permitted by law.

10. Changes to These Terms

We may update these Terms from time to time. Material changes will be communicated via the app or email before taking effect. Continued use of the service after changes take effect constitutes acceptance of the updated Terms.

11. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Contact

Questions about these Terms should be directed to:

john@primalphysique.fit
Primal Physique